That Whole Engagement Business
I got engaged once. Then I got divorced. Nasty business.
I want to be honest with you – I don’t have any desire to go through that whole engagement business again.
Not with you. Not with anyone.
And speaking of business – I do run a business. And I’d love to sell something.
To you. To anyone.
And I would very much like to make it personal.
No Shame in My Game – No Sin in My Selling
My kid’s orthodontist doesn’t take trade in barter (unless it’s to trade my U.S. currency for his services), so my need to sell is something I’ve made my peace with.
When selling goes the way I like it to, it works something like this:
I demonstrate to you what it is I bring to the table so that you see the value and benefit of doing business with me.
For instance, I can do this by writing and sharing an article that shows you how I do something. This is something I know you and others need doing.
If I’ve done this honestly, you can now do this on your own without my help.
If I’ve done this well, you recognize that it’s preferable and in your interest to have me do it for you.
If you’re someone who’s genuinely interested and in need of this service, you may well have some questions or concerns. I’ll make myself available and we can talk and I’d be happy to answer any questions you have.
Hell, if after all that I think I can help, I’ll even ask you to hire me, because well – I can help.
Unfortunately, dummies like me have yet to clue into the fact that there’s a new game in town and you can no longer be successful doing things this way anymore.
Now a business with any prayer of keeping the lights on through next week needs to develop strategically differentiated content that can be repurposed across channels in such a way that the target’s engagement purposefully drives conversions.
Wow. Talk about your Super-Masonic-Secret-Decoder-Ring-Cool-Shit!
What a rube I’ve been. I once was blind, but now I see.
Ooh look! A rainbow!
Er, I mean a goniochromisticly dispersed spatial separation of aqueous vapor!
Nah, I mean a rainbow.
Ever hear the saying: “Nobody likes to be sold.” It’s bullshit. Being sold implies buying something. And buying something implies solving a problem…
Unless it’s done poorly.
What we should be saying, is: “Nobody likes to be sold poorly.”